WHITEsmile GmbH was established in 1994 as one of the first companies dedicated to professional tooth whitening. Our goal has always been to support dentists in creating brighter smiles for their patients. As a privately owned company, we treat our customers, employees, and partners like members of the WHITEsmile family. Based in Birkenau, Germany, we introduced our fläsh premium tooth whitening system in 2016, reaffirming our commitment to innovation and excellence. WHITEsmile products are sold in over 70 countries.